Hartadinata Abadi (HRTA)


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Hartadinata Abadi (HRTA)

 For more than 20 years, through its jewelry products and retail network, PT. Hartadinata Abadi Tbk. (Hartadinata) exists to serve the people of Indonesia through beauty, innovation and service. As a publicly listed company (Tbk), Hartadinata became a pioneer in the country's gold jewelry manufacturing industry through the philosophy "From the Heart to True Beauty", which puts forward a commitment to always provide the best not only for its customers, but for all stakeholders of Hartadinata.
 Through an integrated business concept, Hartadinata built its competitive advantage through four factories that produce quality jewelry products and distribution networks that cover the domestic market through wholesale networks, gold shops, franchises and Hartadinata's own retail chain of stores. Hartadinata retail chain stores carry three brands namely Aurum Collection Center (ACC), Claudia Perfect Jewelery and Celine Jewelery Along with the company's growth, Hartadinata is currently also collaborating with leading retail chains and institutions through the form of gold jewelry sales counter with the ACC brand. In the future Hartadinata will increase the number of retail stores and market coverage throughout Indonesia through the addition of its own retail stores, franchises, collaboration with institutions, and e-commerce.
Hartadinata Abadi (HRTA) History