The establishment of Tempo magazine in 1971 was initiated by negotiations with six journalists. Goenawan Mohamad, Harjoko Trisnadi, Fikri Jufri, Lukman Setiawan, Usamah, and Christianto Wibisono, negotiated with Ciputra as the founder/chairman of the Jaya Raya Foundation, and Eric Samola who served as secretary. The meeting was held at the Ciputra office, in the Senen Project area. On the same day, the meeting continued at night until it was completed, at Ciputra's residence in the Slipi area, West Jakarta. The results of the negotiations agreed to establish the Tempo magazine, which was funded by the Jaya Raya Foundation.
Why Tempo? There are four reasons why the name “Tempo” was chosen as the name of the magazine. First, it is short and simple, easy to pronounce by Indonesian tongues from all directions. Second, this name sounds neutral, neither surprising nor stimulating. Third, this name is not a symbol of a group. And finally the meaning of "tempo" is simple, namely time, a term which with all its variations is commonly used by many journalistic publications around the world.
In February 1971, an undated introductory edition of Tempo magazine was published with a cover entitled "Tragedi Minarni and the PBSI Congress". Then, on March 6, 1971, the first edition was published with a cover entitled “Film Indonesia: Selamat Datang, Sex.” In the masthead of the initial publication, the Jaya Raya Foundation, Jaya Press as the publisher.
Three years later, on February 4, 1974, Yayasan Jaya Raya and PT Pikatan established PT Grafiti Pers, with a 50:50 joint shareholding. PT Pikatan was formed by Tempo's founders so that its employees had the opportunity to own shares. Since then, the masthead has listed PT Grafiti Pers as the publisher of Tempo magazine.
The early editions of Tempo magazine presented articles on art, lifestyle, and behavior which to some extent felt fresh and new. Although starting to have a market, in its journey, this magazine encountered a number of challenges.
In 1982, for the first time, Tempo magazine was banned for being too sharp in criticizing the New Order regime and its political vehicle, the Golkar Party. The banning of Tempo was carried out by the Government in connection with the 1982 General Election.
The second ban occurred on June 21, 1994. Tempo magazine was banned by the government through the Minister of Information, Harmoko. This magazine is considered too harsh in criticizing Habibie and Suharto regarding the purchase of used ships from East Germany.
After Suharto stepped down on May 21, 1998, those who had worked for Tempo magazine were scattered due to the ban and held consultations to decide whether or not to republish this magazine. As a result, it was agreed that Tempo magazine should republish. So, since October 6, 1998, this magazine is back under the auspices of PT Arsa Raya Perdana.
To increase the scale and ability to penetrate the media business, in 2001, PT Arsa Raya Perdana went public and changed its name to PT Tempo Inti Media, Tbk. (the Company) as the publisher of the new Tempo magazine. The proceeds from going public are used to publish Koran Tempo. Tempo Intimedia TMPO
Tempo Philosophy
Tempo's philosophy is illustrated in the introduction to Tempo's first edition, March 1971. At that time Goenawan Mohamad wrote:
Our journalism principle is not one-sided journalism. We believe that virtue, as well as unwholesomeness, is not a one-sided monopoly. We believe that the task of the press is not to spread prejudice, to eliminate it, not to sow hatred, but to communicate mutual understanding. The journalism of this magazine is not journalism for cursing or pouting the lips, nor is it meant for licking or servitude.
Tempo's cultural values are to be trusted, independent, and professional. Trusted is defined as upholding the values of honesty, integrity, and consistency. Freedom is to provide space for freedom, thought, and expression. While professionals are those who have high competence in their fields. Tempo Intimedia TMPO
Tempo declared this year as Total Digital Transformation.
There are a number of reasons we are aggressively developing a digital platform with the initial focus of Tempo.co online media. First, Tempo must quickly adapt to changes in the market and ecosystem in the media industry. The media industry is one of the sectors most affected by digital disruption. Print media circulation continues to decline, and the portion of advertising for print media also continues to shrink. The transformation to digital media is a necessity.
Second, the productive age group of Indonesia's population in 2019 reached 183 million people, around 118 million or almost 65 percent of whom were aged 15-40 years. Those who are very literate in information technology are a very potential market for digital media. Third, Tempo wants to be a clearing house of information by presenting reliable information in the midst of the spread of hoaxes, especially on social media, which is increasingly widespread.
This digital transformation is already starting to show its results. Digital circulation shows promising improvements. Tempo Media's all access application brings in a significant number of paid subscribers, although it is still unable to replace Tempo's print edition subscribers. Through this application, in the early stages, paid subscribers can access the digital versions of Tempo Magazine and Koran Tempo.
Tempo in total also continues to develop digital products. One way is to develop applications that integrate all information product platforms: magazines, newspapers, and digital. With one identity (single ID), consumers can access all platforms plus the Tempo magazine archive since 1971. Tempo serves each customer in a different way according to their individual needs. Customers simply access the necessary information, such as political, economic, automotive, and celebrity news.
One of the subsidiaries of the Media Department, Tempo.co or PT Info Media Digital (IMD), in the last two years has continued to develop its derivative products, namely GoOto, Cantika, Teras.id, and Foodizz. Teras.id is a collaboration product of tempo.co with online media in the region.
IMD's most strategic move was to acquire a 55 percent stake in Rombak Pola Mind Media, a startup company that has three products: the YouTube channel Kok Bisa?, Ziliun.com, and Telusuri. en. Of the three products, how come? the most phenomenal because the market is young people who have not been readers of Tempo's media. How can channel? At the beginning of 2020 it had 1.9 million subscribers with a total of 194 million views for all its videos. Tempo Intimedia TMPO
DIGITAL
Tempo developed a digital platform with the initial focus of tempo.co online media. Tempo quickly adapts to changes in the market and ecosystem in the media industry. In the last two years Tempo.co has continued to develop its derivative products, namely Gooto.com, Cantika.com, Teras.id, and Foodizz. Teras.id is a collaboration product of tempo.co with online media in the region. Tempo Intimedia TMPO
Tempo.co
Cantika.com
Gooto.com
Rombak Media
PROLOG
Email: redaksi@tempo.co.id | marketing@tempo.co.id