The Company was originally established
under the name of PT Samsung Development on May 9, 1995 as stated in the
Deed of Establishment made in the presence of Notary Sinta Susikto,
S.H. based on Deed No. 62 dated May 9th, 1995 and Decree of the Minister
of Justice with Decree No. C2-15301.HT.01.01.TH.95 dated November 24th,
1995. On December 23rd, 2016, PT Samsung Development changed its name
to PT Urban Jakarta Propertindo based on Deed No. 32 dated December
23rd, 2016 made in the presence of Notary Silvy Solivan, S.H, M.Kn. and
Decree of the Ministry of Law and Human Rights with Decree No.
AHU-0025502.AH.01.02 in 2016.
The main business activities of the Company
are both owned and leased real estate assets which focus on developing
residential areas under TOD Concept. In its business activities, the
Company develops and/or manages office areas, shopping centers and
apartments that are integrated directly with mass transportation.
In addition to the TOD concept, the Company
will also develop one-stop-living concept on each of its project. This
concept makes it easier for residents to meet their residential needs
and no longer need to commute long distance to fulfill their household
needs or to use sports and entertainment facilities. These two main
concepts will be carried out by the Company to distinguish itself from
other property developer and provide highly attractive value added to
the community.
Urban Jakarta Propertindo URBN
Vision
To create and develop residential areas as solutions for urban problems and provide a better quality of life
Mission
- Providing housing and residential areas which improve the quality of life in urban areas.
- Creating high return investment opportunities.
- Developing urban communities to maximize added value for the property and surrounding area that provides benefits to consumers and other stakeholders.
- Creating a professional work environment where every employee can explore their potential and increase productivity Urban Jakarta Propertindo URBN
Competitive Advantage
The Company believes that the
Company has a competitive advantage compared to companies engaging in
the same industry. The advantages of the Company among others are as
follow:
- The Company has a Joint Operation (KSO) with ACP which is one of the subsidiary of the biggest contractor in Indonesia to develop a project of the Company. At the moment, ACP is also developing LRT project which is near to the projects of the Company.
- The Company applies the concept of one stop living in each of its project, where the residents can have convenience and comfort in meeting all of their staples without having to commute far.
- The Commercial Area of the Company developed within the LRT stations is in a high-traffic area in which this can be attractive for tenants and consumers in the area.
- The location of the projects of the Company are strategic and have high accessibility because they are integrated with the LRT stations.
- The Company’s management team is supported by experienced human resources in their field.
The Company has other land target that
will be developed in the future located in Jabodetabek. The Company will
continue to construct and provide projects that are innovative, modern,
high quality and with an affordable price. Urban Jakarta Propertindo URBN
By conducting its Marketing Activities, the Company starts from creating
a marketing strategy specific to the segment, target and price of the
target market. After the strategy is established, various marketing
media such as flyer, digital marketing as well as presentation directly
used as an approach to retail consumer, to approach corporate consumer,
the Company uses means of presentation and negotiation. If a retail
consumer is interested to buy the apartment unit offered, the Company
will start processing the consumer’s order starting from preparation of
down payment, letter of order and contract. After the apartment
construction process reaches 20%, the sales contract can be prepared to
be signed by the customer, after the Project is completed then the
process delivery of unit can be executed and the process of Marketing
Activities ends. Urban Jakarta Propertindo URBN
Urban Signature TOD Area (Transit Oriented Development) is an area
developed by PT. Adhi Karya (Persero) Tbk. TOD Department covering an
area of 11.5 ha. Urban Signature is located at Jl. Pengantin Ali No. 88,
Ciracas, East Jakarta with the approach of compact urban development
which adapts the mixed-use spatial management and maximize the use of
LRT mass transport with pedestrian/cycling track.
Urban Signature adopts the concept of “Green Smart Living” directly
integrated with Ciracas LRT station. This development area consists of 8
Apartment Towers, commercial area, green open space, convention,
retention lake, family garden, pedestrian and jogging track, Ciracas
Shuttle Bus Terminal, public outdoor activity space, and cycling track. Urban Jakarta Propertindo URBN
Gateway Park of LRT City TOD Area (Transit Oriented Development)
is an mixed-use area developed by PT. Adhi Karya (Persero) Tbk – TOD
Department covering an area of 52.074 m2 and building area of 279.832 m2
comprising 5 Apartment Towers with 16 floors connected by 2 basement
with commercial areas of Station Mall 5 floor where there are mall,
restaurant, coffee shop and shopping center.
Gateway Park area is directly integrated and connected with
Jaticempaka LRT station, a destination of mass transportation which
offers business opportunity and investment in the future, which will
become a new district between the borders of Jakarta and West Java,
creating opportunity for development of the surrounding areas. With the
concept of “Real Time for Good Life” Gateway Park delivers balance in
normal and ideal living, how residents of Gateway Park will manage to
afford their life among humans being, to the Creator and universe with
exact time and better living Urban Jakarta Propertindo URBN
A TOD area developed by PT. Urban Jakarta Propertindo covering a total
of 12.650 m2 areas with 2 Apartment Towers 32 floor complete with
commercial areas (Urban Avenue) and areas for Urban Activity such as
Co-Working Space, Workshop Space, Edutainment and et cetera. Urban Jakarta Propertindo URBN
Urban Suites is the Company’s newest TOD-concept project located in Caman,Bekasi. This area consists of 3 (three) apartment towers and commercial
areas equipped with 2 (two) storefront complex and is directly connected
to the LRT station Cikunir 1 Urban Jakarta Propertindo URBN
