PT AirAsia Indonesia Tbk (AAID) is officially a parent company of PT
Indonesia AirAsia (IAA) starting 29 December 2017. PT AirAsia Indonesia
Tbk, previously PT Rimau Multi Putra Pratama Tbk (RMPP) is a publicly
listed company in the Indonesia Stock Exchange (IDX). Change of company
name from RMPP to AAID has been approved by the Ministry of Law and
Human Rights of the Republic of Indonesia.
PT AirAsia Indonesia Tbk, through subsidiary PT Indonesia
AirAsia (IAA) engages in scheduled commercial air transport industry.
An aviation enterprise, the Company has 1 (one) head office and operates
16 service and sales offices across 12 major cities in Indonesia. The
Company is steadfastly committed to delivering satisfying services to
all customers and business counterparts. AirAsia Indonesia CMPP
About Air Asia Group
AirAsia needs no introduction in ASIA and ASEAN, where it
is the leading low-cost carrier, connecting people and places across 293
routes, 90 of which are categorised as unique routes. In 2017, the
Group, which includes AirAsia Group Berhad (Consolidated AOCs – AirAsia
Malaysia, AirAsia Indonesia, AirAsia Philippines, AirAsia Thailand,
AirAsia India and AirAsia Japan) reinforced its leadership position with
two remarkable milestones: flying over 435 million guests and grew from
2 aircraft in 2001 to 205 aircraft as at end-2017.
From an airline with two aircraft flying six routes in
Malaysia in January 2002, AirAsia has soared in the last sixteen years
to cover over 119 destinations in 21 countries. Today, employing more
than 20,000 staff and with a market capitalisation of just over RM14.6
billion (as at 28 February 2018), it is the only Truly ASEAN airline,
serving the region's 3.3 billion population from 23 hubs in six
countries - Kuala Lumpur, Kota Kinabalu, Kuching, Penang, Johor Bahru
and Langkawi in Malaysia; Bangkok, Phuket, Chiang Mai, Krabi, U-Tapao
(Pattaya) and Hat Yai in Thailand; Jakarta, Bali, Medan and Surabaya in
Indonesia; Manila, Kalibo (Boracay) and Cebu in Philippines; Bengaluru,
Delhi and Kolkata in India; and Nagoya in Japan.
The quest to democratise air travel began when Tune Air
Sdn. Bhd. – founded in 2001 by Tan Sri Tony Fernandes, Dato' Pahamin Ab.
Rajab, Datuk Kamarudin Meranun and Dato' Aziz Bakar - bought over the
loss-making, debt-riddled AirAsia from HI COM Holdings Berhad (now
DRB-HICOM Berhad) for a token sum of RM1. The enterprising group quickly
settled the airline's debts and set about rebranding and relaunching
AirAsia as a low-fare carrier.
The Group's entire business model centres around a low-cost
philosophy which requires its operations to be lean, simple and
efficient. Several key strategies have been employed towards this
effect, including:
- High Aircraft Utilisation
AirAsia focuses on high frequency and high turnaround
of flights, both of which add to customer convenience and greater cost
efficiencies. Its turnaround of 25 minutes is the fastest in the region.
- Low Fare, No Frills
This means no frequent flyer miles or airport lounges
in exchange for lower fares. Guests have the choice of paying for
in-flight meals, snacks and drinks.
- Point to Point Network
All short-haul AirAsia flights (four-hour flight radius
or less) and medium- to long haul AirAsia X flights are non-stop, doing
away with the need for human resources, physical infrastructure and
facilities at transit locations.
In addition, a decision was made in December 2004 to
convert the existing fleet of ageing Boeing B737s with the higher
capacity yet more fuel-efficient, reliable and cost-efficient Airbus
A320s. As a result, today, the Group boasts the largest and newest A320
fleet in the region. Of its 205 aircraft, 183 are Airbus A320ceo and 22
are Airbus A320neo, and the Group is targeting to double the size of its
narrowbody fleet to 500 aircrafts by 2027.
Collectively, these strategies have established AirAsia as
the lowest-cost airline in the world, with a cost/ASK (available seat
kilometre) of 3.07 (US cents) as at FY2017. This has been achieved
without compromising safety. The highest priority is given to safe
operations, and AirAsia complies with conditions as set by regulators in
all the countries where it operates. The Group also partners with the
most renowned maintenance providers to ensure its fleet is always in the
best condition.
Innovative use of technology has played a key role in
AirAsia's success story, beginning with online booking. It was the first
airline in Asia to go ticketless -in March 2002 - allowing guests to
pay for their bookings by credit card over the phone. Over the years, it
has built on its IT platform to increase the ease of customer
transactions as well as provide greater savings to the Group. In 2010,
AirAsia unveiled its latest IT booking innovation in the form of New
Skies, which allows customers to better manage their online bookings.
With the advent of the social media, tools such as Facebook, Twitter and
blogs have become integral to the Group's customer relationship
initiatives. AirAsia is, in fact, recognised as the most popular airline
in the region on Facebook in terms of fan base.
The Group's adherence to best practices has been recognised
via numerous awards over the years. Perhaps most notably AirAsia has
been voted the World's Best Low Cost Airline for nine consecutive years,
in 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, and 2017. This
award, from Skytrax, reflects the opinions of about 20 million
travellers worldwide who were polled by the London-based aviation
consultant. AirAsia feels proud of such endorsement and is committed to
living up to guests' expectations by continuing to keep costs down while
providing the highest levels of service and efficiency as it spreads
its wings further and wider across the skies. AirAsia Indonesia CMPP
Vision
To grow PT Indonesia AirAsia as Indonesia’ largest low-cost carrier and
to provide the best service possible to Indonesian consumers by enabling
cost-efficient connectivity
Mission
- Best Employer
- Dedicated to be the employer of choice where employees are recognized as family
- Globally Recognized ASEAN Brand
- As part of AirAsia Group, we contribute to poise AirAsia as a globally renowned company
- Consistently Affordable
- We are comitted to consistently offer affordable fares to make everyone fly with AirAsia
- Service and Product Quality Guaranteed
- We ensure that we provide only the best quality products and we will tirelessly innovate and strive for better efficiency, better services AirAsia Indonesia CMPP
Committed to implement the corporate social responsibility,
throughout 2018 the Company was involved in a variety of activities
related to the environment, communities, employment, occupational health
and safety, as well as consumers. The activities were aligned with four
social responsibility pillars that required in order to maintain the
close partnership with all stakeholders, thereby sustaining their
growth.
RESPONSIBILITY TOWARDS THE ENVIRONMENT
The environmental problems represent crucial issues with real
impacts to human lives. It is therefore important for anyone,
individuals and businesses alike, to continually promote and raise
awareness on the environment. Realizing its participation, The Company
in 2018 carried out the following:
- Recycle program – through Go Green campaign, the Company promoted recycling to its employees. In addition to introducing the 3R concept of Reuse, Reduce, and Recycle, the Company from February 2018 started to provide bins to store potentially recycled items. The items should be clean and dry and sorted based on their materials, e.g. plastic, aluminum, and paper. While the concept itself is fairly straightforward, 3R is fundamental, as it directly affects our daily lives. A consistent application of this concept can result in substantial contribution for the environment.
- Neutering wild animals – initiated by the animal lovers community among employees in Denpasar hub, this activity was carried out in cooperation with Bali Pet Crusaders. Together, they collected and neutered stray dogs around Kedonganan Beach in Kuta. This program aimed to control the population of stray dogs which, if grows uncontrollably, could cause health risks for human.
- Hammock Amok Project – this project of AirAsia Foundation and APE Malaysia that involved employees from various AOCs produced animal enrichment tools from used fire hoses. Hammock Amok Project 2018 was carried out among others at the Ragunan Zoo, Jakarta.
- Bali Beach Clean Up – the employees of the Company who are part of the running community took the initiative to clean Kuta beach from plastic wastes. The clean up took place on 29 July 2018.
RESPONSIBILITY TOWARDS EMPLOYMENT, OCCUPATIONAL HEALTH & SAFETY (OHS)
The Company is committed to meet all of its obligations in
areas related to employment and OHS. This is achieved by striving to
create a work place that protects the employees’ wellbeing. To that end,
the Company ensures that it provides health and social security
programs for all employees, among others the BPJS Employment, which
covers the Retirement Insurance, Work Accident Insurance, Death
Insurance, and Pension Insurance, granted according to the employer’s
contribution stipulation with due observance to the applicable manpower
regulations; all employees are enrolled to Health BPJS in class I; and
the Company partners with a private insurance company to provide benefits
that cover in-patient and outpatient care, dental care, and
prescription glasses.
On OHS, the Company regularly organizes fire fighting training,
emergency evacuation simulation that refers to evacuation SOP, and OHS
training. The OHS training comprehensively covers the symbols
introduction, legal basis, objectives, incident definitions, OHS hazards
and risks, risk assessment, hazard symbols and signs, to personal
protective equipment. This training is expected to raise
hazard-awareness culture, thereby ensuring that all employees will
always remain vigilant towards their own safety, their co-workers, and
their work environment wherever they are. All training and simulation
sessions are organized for both the Company’s permanent employees and
outsourcing staff.
The Company through IAA also refers to IAA Company Regulation
that is valid for 2018-2020. The regulation comprehensively governs the
rights and obligations of the Company and the employees and guides the
Company in managing industrial relations.
The Company’s success in creating a convenient work place and
in nurturing close relationship with all employees is reflected from the
1.68% turnover rate at IAA per 30 September 2018. Additionally, the
Company recorded zero accident until 30 October 2018.
RESPONSIBILITY TOWARDS THE SOCIAL & COMMUNITIES DEVELOPMENT
The implementation of social responsibility and
community-related efforts is an opportunity for the Company to
strengthen the relationship with its external stakeholders in ways that
are in line with the Company’s capacity. The Company focuses its
activities in this area on several themes, such as learning and work
opportunity and disaster response.
For learning and work opportunities, the Company welcomes the
Indonesian students that aim to practice their knowledge by attending
the internship programs. Accepting around 100 interns in 2018, the
majority of internship applications were looking to learn more about the
technical areas of the business, such as ground operation and
engineering. Most of the students came from the aviation schools,
tourism schools, and mechanical engineering. The Company also shared its
expertise by accepting invitation to give lectures on certain subjects
in the universities.
In terms of disaster response, the Company’s commitment is to
always be present and lend a hand to those in need. In 2018, there were
two major disasters in Indonesia that affected Lombok in West Nusa
Tenggara and Palu, Cetral Sulawesi, as well as their surrounding areas.
The Company joined in relief efforts by carrying out the following:
-
AIRASIA FOR LOMBOK
- In collaboration with the Ministry of Transport and other airlines, the Company went to areas that were difficult to reach, such as Sugian Village in Sambellia Sub-District, East Lombok, located 105 km east from Mataram City. In this location and in other villages in the eastern area, the Company granted much needed items such as mineral water, medicines, foods, blankets, mats, and tents.
-
#INDONESIAWITHLOVE
- Carried out from 12 October to 31 October 2018, this was an in-flight donation campaign collected by the cabin crew. The donation was intended for the victims of the earthquake disaster in Palu, Sigi, and Donggala. This campaign successfully raised a total of Rp1,360,867,315. In cooperation with Arkom Indonesia Foundatin for the housing construction for the victims.
Moreover, the Company also carried out other social activities
such as blood donation, held as part of the Independence Day
commemoration. The blood donation was carried out simultaneously in four
hubs (i.e. Surabaya, Cengkareng, Denpasar, and Kuala Namu airports) on
21 August 2018. Other social activities included visits to orphanages
and participation in the annual Islamic sacrificial ritual.
RESPONSIBILITY TOWARDS CONSUMERS
Customers are the most important aspect for the Company’s
business continuity. Acknowledging this value, the Company is determined
to provide the best services to all consumers without exception. In
addition to fulfilling its obligations as stipulated in the
Transportation Minister Regulation No. 49 of 2012 regarding the Service
Recovery in the event of delayed or canceled flights, the Company also
carried out the following:
- Establish a mechanism to respond to customers’ feedback submitted via email, corporate website, and phone calls (call center)
- Proactively communicate schedule changes, if any, via phone calls, SMS, and email
- Work with related departments to minimize the customer complaints
The Company is committed to efficiently and professionally manage every input, request, and complaint. AirAsia Indonesia CMPP
