PT Electronic City Indonesia Tbk. ("Electronic City") is one of the pioneers of modern electronic product retail companies in Indonesia. Established in 2001 and opened a standalone store as well as the first flagship store in the Sudirman Central Business District (SCBD). Electronic City expanded its store network outside Jabodetabek by opening its first store in Denpasar in 2004 and in Sumatra which is located in Medan, North Sumatra in 2007.
Electronic City officially became a public company on July 3, 2013 and is listed on the Indonesia Stock Exchange (stock code ECII). Electronic City released 333,333,000 shares or as much as 25% of the issued and fully paid capital after the public offering with an offering price of Rp 4,050 per share.
As of December 2019, Electronic City has operated 60 stores in several big cities on the islands of Java, Bali, Sumatra and Sulawesi. Electronic City offers a wide range of products in four main categories namely: audio-video, home appliances, IT and cell phones and cameras and office equipment. In carrying out its operational activities, Electronic City is also supported by 9 distribution warehouses in Tangerang, Bogor, Bandung, Magelang, Medan, Lampung, Batam, Makassar and Palembang.
Electronic City implements a dual-branding strategy through two store concepts, Electronic City Store (EC Store) and Electronic City Outlet (EC Outlet) as a marketing method to target different consumer segments. Electronic City also launched an e-commerce platform through the Company's official website in an effort to strengthen the Company's image and attract consumers who prefer to buy products online.
Electronic City Stores (EC Stores)As of December 31, 2019, the Company operates 55 (fifty five) Electronic City stores with the following characteristics:The main target market for upper middle class consumers.Shop display and product presentation use a blue nuance concept.Generally, the gross sales area of Electronic City stores ranges from 300 m2 (three hundred square meters) to 4,000 m2 (four thousand square meters) with the largest store located in Sudirman Central Business District (SCBD) Jakarta with a gross sales area of 3,925 m2 (threethousand nine hundred and twenty-five square meters).Overall, the total gross sales area of Electronic City's 55 (fifty five) stores is 48,732 m2 (forty-eight thousand seven hundred and thirty-two square meters).
Electronic City Outlet (EC Outlet)
Electronic City Outlet (EC Outlet)
Electronic City Outlet opened for the first time in 2012. As of December 31, 2019, the Company has operated 5 (five) Electronic City Outlets. Electronic City Outlet Characteristics:
The target market is the beginner and intermediate level consumers.
Offer products that are more affordable.
Shop display and product presentation use the concept of red nuances.
The gross sales area of the Electronic City outlet stores ranges from 300 m2 (three hundred square meters) to 700 m2 (seven hundred square meters) with the largest gross sales area being in Pamulang Terrace, namely 691 m2 (six hundred and ninety one square meters). The total gross sales area of the 5 (five) Electronic City Outlet stores is 2,307 m2 (two thousand three hundred and seven square meters).
E-commerce (www.eci.id)
The rapid development of technology and the internet in Indonesia has had a big impact on changing business in Indonesia with the rise of e-commerce. Seeing this opportunity, in 2012 the Company launched an e-commerce platform through the Company's official website. The main objective of e-commerce is to strengthen the Company's image online and attract consumers who prefer to buy products online. The product selection for the online shop is focused on easy-to-sell and ship products such as cell phones and cameras. Prices for online products are no different from prices in the Company's stores and payments can be made using credit and debit cards.
E-Cityzen
E-Cityzen is an Electronic City membership program that was launched in December 2017. The number of E-Cityzen members as of 31 December 2019 is ± 96,000 members.By having e-cityzen, customers have the right to get member promos and for every Rp. 100,000 (one hundred thousand Rupiah) purchase, get 1 (one) point that can be collected and exchanged for other products, gimmicks, and services. Electronic City Indonesia ECII
Vision Developing a modern electronic retail store with an exhibition concept to provide the best service, supported by competent human resources and professional business partners to increase customer satisfaction.
Mission To become the leading company in Indonesia in the electronics retail business with a large-scale modern store network supported by the best service and complete facilities. Electronic City Indonesia ECII
In accordance with the mandate of laws and regulations, the Company carries out Corporate Social Responsibility (“CSR”) activities which are also an integral part of the implementation of the Company's business activities. This CSR activity is also carried out to support a sustainable business and is based on the awareness that the Company's performance is not only measured from the economic aspect, but also from the social and environmental performance. In accordance with OJK Regulation No. 29 / POJK.04 / 2016 dated 29 July 2016 concerning the Annual Report of the Issuer or Public Company and its supporting provisions in OJK Circular Letter No. 30 /SEOJK.04/2016 dated 3 August 2016 concerning the Form and Content of the Annual Report of Issuers or Public Companies, the discussion of the Company's CSR activities in this Annual Report identifies 4 main pillars as follows: Environment, Employment and Occupational Health & Safety, Community Social Affairs, and Customers
CORPORATE SOCIAL RESPONSIBILITY IN THE SECTOR OF ENVIRONMENTAL PRESERVATION
The efforts made by the Company to realize corporate social responsibility in the field of environmental conservation include: Issuance of corporate appeals and regulations in order to minimize the impact of the Company's operations on the environment. In an effort to implement operational efficiency, the Company has issued an appeal to employees to make efficient use of electricity, water and paper which is continuously socialized. The Company believes, if implemented properly, this simple policy will have a major impact on the environment; Meets noise standards in Electronic City stores; Controlling so that every operational activity in Electronic City stores does not produce waste that can endanger the environment, including reducing the use of plastic in product packaging as well as business activities in order to reduce plastic waste, Using environmentally friendly materials, especially plastic bags that can be recycled. Carrying out greening activities in the office environment (green office) and Electronic City stores.
CORPORATE SOCIAL RESPONSIBILITY IN EMPLOYMENT, HEALTH AND OCCUPATIONAL SAFETY
The Company always strives to realize social responsibility for employees as one of the stakeholders who has a direct influence on the sustainability of the Company. The efforts made by the Company to realize corporate social responsibility in the field of manpower include: Fulfilling the normative rights of employees as stipulated in Law No. 13 of 2003 concerning Manpower, which is the main basis for building industrial relations with employees. Applying the principle of non-discrimination in the process of hiring employees, performance appraisals, and performing duties in a professional manner without distinguishing ethnicity, religion, race, class, gender, and physical condition. Every employee is also given the same opportunity to develop a career without discrimination. The Company pays wages in accordance with the applicable Regional Minimum Wage and allowances in accordance with applicable legal provisions. Apart from providing remuneration in the form of salaries, the Company also provides other facilities to employees in an effort to improve employee welfare. Determine employee working hours in accordance with applicable legal provisions. Organizing education and training for employees on an ongoing basis to improve their competence. Guarantee the rights of employees to associate and assemble as regulated in the Manpower Act. However, until the end of 2019 there was no union organization formed by the Company's employees. Manage employee turnover rates as well as possible. Apart from regularly reviewing existing policies related to remuneration and benefit packages for employees, the Company made improvements to create a conducive and pleasant work environment for employees. The Company also provides facilities for employees in various activities which of course have a positive impact on physical and spiritual health, including sports, religious activities, togetherness and other activities both routine and non-routine.
Meanwhile, female employees have the right to take maternity leave, for three months. In 2019, there were 36 people who took maternity leave. Of that number, 29 people or 76% who took maternity leave decided to return to work. Occupational Health and Safety. In terms of health and work safety, the Company is committed to providing a healthy and safe work environment for all parties involved in its business activities, including through the following efforts: The Company protects every employee with accident and health insurance so that employees feel calm and comfortable in carry out their daily work. Providing several health facilities, including facilitating participation in BPJS Kesehatan to support the health of employees and their families. Ensure that employees' work tools or work aids meet standards of comfort, safety and health. For female employees who are breastfeeding, the Company provides a nursing room in the Company's environment.
CORPORATE SOCIAL RESPONSIBILITY IN THE FIELD
SOCIAL COMMUNITY
Corporate social responsibility in the social community sector is carried out by the Company on a regular and ongoing basis as part of the Artha Graha Group under the umbrella of Artha Graha Peduli (AGP). This activity is carried out in line with AGP's pillars of concern. In its implementation, there are 5 (five) pillars of the program, namely Environmental Conservation, Disaster Management, Social Society, Community Empowerment, and Law and Justice which are managed to achieve sustainable economic development in order to improve the quality of life, the welfare of the local community and society in general. The implementation of the Company's social programs is carried out by taking into account the quality development of the community around the head office, shops and the general public. In implementing CSR, the Company implements a policy that program implementation can be carried out at each operational location with coordination and approval from the Head Office, so that program planning can be compiled real and on target according to the needs in that area. The community social programs carried out by the Company throughout 2019 are as follows: Early 2019 Cheap Market with a total of 25 thousand packages for the community at a subsidized price @ IDR 25,000 / package and a total subsidy fee of IDR 699,350,000, - Qurbani Idul Adha 2019 distribution at 4 points @ 2 (two) goats with a total cost of IDR 21,170,000. Ramadhan 2019 Cheap Market with a total of 1,000 packages for the community at a subsidized price @ IDR 25,000 / package and a total subsidy fee of IDR 27,950,000. The costs incurred by the Company for community social programs in 2019 are IDR 784,471,000 (Seven Hundred Eighty-Four Million Four Hundred Seventy One Thousand Rupiah).
RESPONSIBILITY TOWARDS CONSUMERS
The Company continues to strive to improve service and protection to customers as stakeholders who directly influence the sustainability of the Company. In addition, this is also a form of the Company's compliance with applicable laws and regulations, including Law No. 8 of 1999 concerning Consumer Protection. The efforts that have been made by the Company as an implementation of responsibility towards consumers are as follows: improving the quality of customer service, such as providing free delivery services to certain zones, free standard installation fees, flood and lightning insurance, and fire insurance; solve every customer problem quickly, precisely, and thoroughly; provide a warranty period for products sold; provide various forms of facilities and easy access to consumers and customers
Electronic City to answer all the needs for electronic products, namely:
Customer Care Hotline: 15000-32
SMS or WA Customer Care: 08118500032
Email Customer Care: customer@electronic-city.co.id
Facebook: ElectronicCityIndonesia
Twitter: @electronic_city
Instagram: electroniccityid
Live chat: www.eci.id Electronic City Indonesia ECII
