PT Multistrada Arah Sarana Tbk or known as MASA
(the Company) is an Indonesian tire manufacturer, that was prior known
as PT Oroban Perkasa pursuant to Limited Company Entity Establishment
Deeds No. 63 of 1988. The Company produces tire for fourwheels and
two-wheels vehicle under our own brands (Achilles and Corsa) and
off-take, covering domestic and export marketing area.
With extensive factory and sophisticated
technology, the Company received technical support from Pirelli Italy
and continued by Continental GMbh-Germany during its early
establishment. Success of the Company’s business was started since 2004
after taken over by PVP XVIII Pte LTd and PT Indokemika Jayatama. Within
this new management, the Company’s history was changed. The
transformation was marked by loan restructuring and conversion into
Equity that was followed by Initial Public Offering (IPO). The Company
acquired fresh capital from the IPO and syndicated loan, that
successfully boosted production capacity and quality, at the moment.
This achievement marked MASA’s success milestone in the upcoming years.
Company’s Success
Supported by the broader distribution
network at domestic and export, the Company’s reputation also increased
driven by our commitment to continuously develop new products adapting
to market need. The new products include “ST” Solid Tire and Radial Tire
for Truck and Bus, known as “TBR,” that sucessfully won the market
despite still in low volume.
In line with our achievement, the
Company also improves internal condition consistently by implementing
world-class quality standard in production process to protect the safety
of our customers. This is proven through certifications awarded to the
Company, among others ISO/TS 16949:2009 and ISO/IEC 17025:2008 for
Quality Management System and product certifications, including SNI,
CCC, Immetro, BIS, ECE, GSO, DOT.
By upholding our commitment to produce
high quality tire, the Company managed to become a prominent national
tire producer since 2004 until today. The Company secured this
achievement in quite short time if compared with our peer companies.
This is proven from increasing number of sales and acknowledgement to
the Company’s products in automotive industry both domestic and export,
that inspires the Company to improves our performance towards
world-class tire manufacturer.
The Company has set a target to produce
excellent products to boost sales and build brand image in the global
market. To achieve this target, the Company has been supported by
combination of strong technical and excellence in production facility,
as well as synergy of all employees as our partners. Multistrada Arah Sarana (MASA)
Vision
To be a leader and trend setter in the tire industry.
Mission
To make a prosperous and better world
Multistrada Arah Sarana
Head Office
Wisma Achilles, Jl. Panjang No. 29.
Kedoya Selatan, Jakarta Barat 11510.
Phone: +62 21 56952323
Multistrada Arah Sarana (MASA)
Multistrada Arah Sarana Company Profile