Martina Berto (MBTO)
The company was founded in 1977 by Dr. HC. Martha Tilaar, (the late)
Pranata Bernard, and Theresa Harsini Setiady. In 1981, the company
established the first modern factory on Jl. Pulo Ayang No. 3,
Pulogadung Industrial Estate, which manufactures cosmetics and herbal
medicine with brand "Sariayu-Martha Tilaar" for the first time. In
1986, the Company established a second modern factory on Jl. Pulo
Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory"). Due to
the rapid sales growth, in 1995, the company transferred production of
herbs to Gunung Putri, Bogor. While the Pulo Ayang factrory transferred
to a subsidiary company, which is PT Cempaka Belkosindo Indah. It's
manufactures cosmetics with the brand "Mirabella" and "Cempaka". In
2005, PT Cempaka Belkosindo Indah be merged with the company so that
the brand "Mirabella" and "Cempaka" also combined with the production
at Pulo Kambing factory. Furthermore, Pulo Ayang factory transferred and
enable as a sales office aside to the company's Distribution Center,
located on Jl. Pulo Ayang No. 24-25, Pulogadung Industrial Estate.
In 1993, the company acquired PT Cedefindo, which the main business
areas are Contract Manufacturing (Makloon) in cosmetic products, as the
company's business expansion to upstream. Next, the company sells
assets of the plant in Gunung Putri and then continue to run the plant
herbal medicine with the rental agreement until the end of 2011. Martina Berto (MBTO) History
Vision
To become one of the world's leading companies in beauty care and spa
industry with natural nuances and eastern value, through modern
technology, research and development to optimize added value to the
consumers and other stakeholders.
Mission
- To develop, manufacture, and market beauty care and spa products with natural & eastern nuances and international quality standards to meet the consumer need in various market segment with a healthy portfolio capable to achieve a top three rank in every segment in Indonesia.
- To providing excellent customer service to all customers in balanced proportion, including consumer and trade customers;
- To maintain healthy financial condition and sustainable growth;
- To recruite, train, and maintain competent and productive manpower as part of the Company's assets;
- To maintain efficient and effective methods of operation, system, and technology throughout the organization and business unit;
- To applying Good Corporate Governance consistently for the interest of all stakeholders;
- To give fair return on investment to he stockholders;
- To expand the international market on cosmetics and herbal products with medium term focus on the Asia Pacific Region and longterm focus on the global market with selected products and brands. Martina Berto (MBTO)
Martina Berto (MBTO)
Martina Berto (MBTO)